Insurance

AXA Egypt

Industry:Insurance

The website merges sleek visual storytelling with experimental interaction design, pushing the boundaries of what a corporate site can feel like. From kinetic 3D hero sections to intuitive page transitions, every element is engineered to reflect the company’s forward-thinking ethos and technological ambition.

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Role

We acted as the lead digital agency tasked with shifting AXA Egypt’s perception from a traditional "claims payer" to a proactive "life-long partner." Our goal was to humanize the brand and build a "digital-first" presence that resonated with the local Egyptian market’s lifestyle and values.

Strategy

    • Leveraged high-profile partnerships with Liverpool FC and squash champion Ali Farag to bridge the gap between corporate insurance and regional passions.
    • Developed specialized social campaigns around Mental Health and COP27, positioning AXA as a brand that cares about societal well-being beyond premiums.
    • Pivoted all messaging to frame the customer as the hero of their own story, with AXA providing the “KNOW YOU CAN” support.

Growth

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Design and Architecture

NAGA

The website merges sleek visual storytelling with experimental interaction design, pushing the boundaries of what a corporate site can feel like. From kinetic 3D hero sections to intuitive page transitions, every element is engineered to reflect the company’s forward-thinking ethos and technological ambition.