Melt - Golf Classic - Digital Champions

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Melt – Golf Classic

Industries:

Scope of Work:

The website merges sleek visual storytelling with experimental interaction design, pushing the boundaries of what a corporate site can feel like. From kinetic 3D hero sections to intuitive page transitions, every element is engineered to reflect the company’s forward-thinking ethos and technological ambition.

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Role

We were appointed as the lead social strategy and content partner to revitalize TKH’s digital presence. Our mission was to transform routine institutional communication into a dynamic, "student-first" platform that authentically reflects the campus experience.

Strategy

Developed a comprehensive social playbook to align the brand architecture across TKH and its partner universities (Coventry University and NOVA University Lisbon).
Pivoted from corporate updates to human-led storytelling, focusing on raw campus life moments and trend-aware, social-native formats.
Established a clear visual identity and content structure that ensured partner universities remained distinct while reinforcing TKH as a global education hub.
Implemented a strategy that prioritized the student voice, making the community the primary narrator of the brand story.

Growth

Successfully transitioned TKH from a traditional academic institution to a vibrant, student-centric digital community.
Delivered significant growth in followers and interactions by replacing generic assets with highly relatable, community-driven content.
Strengthened the regional recognition of partner universities, effectively driving enrollment interest through increased organic reach and trust.
Established a “future-proof” social presence that resonates with Gen Z audiences across the UAE and beyond.

Next Project

Retail

B.TECH

Developed a comprehensive social playbook to align the brand architecture across TKH and its partner universities (Coventry University and NOVA University Lisbon).

Pivoted from corporate updates to human-led storytelling, focusing on raw campus life moments and trend-aware, social-native formats.

Established a clear visual identity and content structure that ensured partner universities remained distinct while reinforcing TKH as a global education hub.

Implemented a strategy that prioritized the student voice, making the community the primary narrator of the brand story.

Successfully transitioned TKH from a traditional academic institution to a vibrant, student-centric digital community.

Delivered significant growth in followers and interactions by replacing generic assets with highly relatable, community-driven content.

Strengthened the regional recognition of partner universities, effectively driving enrollment interest through increased organic reach and trust.

Established a “future-proof” social presence that resonates with Gen Z audiences across the UAE and beyond.