B.TECH - Digital Champions

Retail

B.TECH

Industry:Retail

The website merges sleek visual storytelling with experimental interaction design, pushing the boundaries of what a corporate site can feel like. From kinetic 3D hero sections to intuitive page transitions, every element is engineered to reflect the company’s forward-thinking ethos and technological ambition.

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Role

Retained for 4+ years as lead digital partner to drive B.TECH’s employer branding efforts, supplemented by project-based branding and production. Our mission was to transition Egypt’s largest electronics retailer from a "distributor" to an "Enabler" and a premier career destination.

Strategy

Developed a multi-pillar content strategy designed to foster trust and humanize a massive corporate entity.
Launched a dedicated program to turn B.TECH’s 4,500+ employees into brand storytellers, using raw, human-centric video testimonials to drive recruitment and authenticity.
Refreshed the digital visual language using a balance of high-quality photography and minimalistic graphic elements to differentiate the brand from cluttered, promotion-heavy competitors.

Growth

Successfully supported growth to 110+ branches across Egypt through targeted digital launch campaigns.
Established B.TECH as a regional role model for employee retention and private-public partnerships.
Drove massive traffic and inquiry volume for the Minicash installment service through interactive educational content.

Next Project

Insurance

AXA Egypt

Developed a multi-pillar content strategy designed to foster trust and humanize a massive corporate entity.

Launched a dedicated program to turn B.TECH’s 4,500+ employees into brand storytellers, using raw, human-centric video testimonials to drive recruitment and authenticity.

Refreshed the digital visual language using a balance of high-quality photography and minimalistic graphic elements to differentiate the brand from cluttered, promotion-heavy competitors.